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Oculus To Meta: 10 Years Of Mark Zuckerberg's Quest For VR

Upload VR

From Oculus founder Palmer Luckey hand-delivering a Rift in Alaska in 2016 to his unceremonious dismissal a year later, Oculus inside Facebook faced a series of leadership changes ( Hugo Barra ), strategy shifts ( Facebook accounts required ), and accelerated hiring sprees.

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Campaign Tracker: AR Boosts Ad Conversions 300%

AR Insider

Think of it like mobile advertising in 2010. There will be lots to watch and internalize as AR advertising evolves quickly from early and experimental stages to a firmer set of strategies around UX, user targeting, and distribution. Throughout this evolution, one thing we’ll see is AR campaign best practices and standards develop.

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Snap’s 3 Pillars of AR, Part II: Content

AR Insider

This exercise includes pinpointing fitting AR use cases, as well as more granular strategies around user experience (UX). To get there, Snap has established three pillars in its AR strategy: Access , Adoption and Content. It reports that 56 percent of Generation Z (born 1996-2010) use social apps to express themselves creatively.

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AiSolve Acquires Clay Park VR, Installs Founder as Head of North American Operations

Road to VR

AI and VR development firm AiSolve has acquired Clay Park VR , an LA-based strategy and advisory consultancy headed by Oculus-alum Shauna Heller. The UK-base AiSolve was founded in 2010 and has grown to some 40 employees focusing on development of AI and VR tech and experiences.

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'Super Pumped' already renewed for a Season 2 that's all about Facebook

Mashable VR

But it's fair to assume there will be substantial differences from 2010's The Social Network , which didn't feature Sandberg as a character. Sandberg was instrumental in building the social media platform into the profitable, data-guzzling giant it is today, being responsible for developing Facebook's advertising strategy.

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GREATS Shoes Lifts Brand Awareness 3.4x with AR

AR Insider

Think of it like mobile advertising in 2010. There will be lots to watch and internalize as AR commerce evolves quickly from early and experimental stages to a firmer set of strategies around UX, user targeting, and distribution. In the same sense, one historical lesson is to avoid the fate of those who were late to mobile advertising.

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Purina AR Campaign Achieves 172M Impressions

AR Insider

Think of it like mobile advertising in 2010. There will be lots to watch and internalize as AR commerce evolves quickly from early and experimental stages to a firmer set of strategies around UX, user targeting, and distribution. Buried in that statement is the lesson to avoid the fate of those who were late to mobile advertising.

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