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Echoing Apple’s iPhone Launch, Magic Leap Taps AT&T for Exclusive US Distribution

Road to VR

Magic Leap today announced that AT&T, one of the leading cellular carriers in the US, has invested in the company and solidified a partnership making AT&T the “exclusive wireless distributor of Magic Leap products for consumers in the U.S.” Cingular merged with AT&T in 2007.

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The XR Week Peek (2023.08.28): Quest 3 unboxing leaked, Samsung+Google headset situation is blurry, and more!

The Ghost Howls

This week, Microsoft announced that MRTK will migrate to an independent GitHub account and that the project will be supported by a consortium including Microsoft, Magic Leap, and Qualcomm. More info Is Apple working on the Vision Pro since 2007? That’s fantastic news for all Unity XR developers!

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Slowly Going The Way of the Dinosaur in Augmented Reality

UploadVR Between Realities podcast

Even Magic Leap showed up to say much and show little. The iPhone revolution of 2007 showed us that enterprise/consumer was not an appropriate market segmentation for phones. Amidst this futurist playground, one contrarian notion was evident to shrewd observers — today’s AR is already very good.

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The IKEA of AR: Making Content Effortlessly, with EON Reality’s Dan Lejerskar

XR for Business Podcast

And then slowly and surely, we picked up the business up to 2007, 2008. There was something called people avatars and virtual worlds, that was very popular around 2007. And then we had crash 2001 and then we had another crash in 2007. And I’m together with Magic Leap, I think Magic Leap is a wonderful product.

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The IKEA of AR: Making Content Effortlessly, with EON Reality’s Dan Lejerskar

XR for Business Podcast

And then slowly and surely, we picked up the business up to 2007, 2008. There was something called people avatars and virtual worlds, that was very popular around 2007. And then we had crash 2001 and then we had another crash in 2007. And I’m together with Magic Leap, I think Magic Leap is a wonderful product.

AR 78
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The IKEA of AR: Making Content Effortlessly, with EON Reality's Dan Lejerskar

XR for Business Podcast

And then slowly and surely, we picked up the business up to 2007, 2008. There was something called people avatars and virtual worlds, that was very popular around 2007. And then we had crash 2001 and then we had another crash in 2007. And I'm together with Magic Leap, I think Magic Leap is a wonderful product.

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Lumus ‘Sheds Light’ on Future of AR, Apple Vision Pro

XR Today - Augmented Reality tag

This is due to several “false starts” with Google Glass , Microsoft HoloLens2, and Magic Leap, although the companies remain potential customers. By coming out with a product allowing developers to build apps, they can have that magical App Store moment.

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