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What is Augmented Reality? (Book Excerpt)

AR Insider

This is a key theme in Yoni Binstock’s What is Augmented Reality? What excites you the most about augmented reality? No one was thinking of Uber and Snapchat when the iPhone launched to a desktop-minded world in 2007. The post What is Augmented Reality? Disclosure and ethics policy can be seen here.

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Slowly Going The Way of the Dinosaur in Augmented Reality

UploadVR Between Realities podcast

For a prime example of an imminent disruption long in the making, let’s take a look at the current state of augmented reality glasses. The iPhone revolution of 2007 showed us that enterprise/consumer was not an appropriate market segmentation for phones. A decade later, the coming smartglasses battle is no different.

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The XR Week Peek (2023.08.28): Quest 3 unboxing leaked, Samsung+Google headset situation is blurry, and more!

The Ghost Howls

Since MRTK was used especially for AR applications, it is natural that these three giants of augmented reality are interested in keeping it alive. More info Is Apple working on the Vision Pro since 2007? Of course, we expect much more for when the app will be released to production , but in the meantime, 10K is a good start.

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RealWear Partners with ‘Video Enhancement Software’ Firm

XR Today - Augmented Reality tag

Founded in 2007, Sweden-based Vidhance specialises in software that improves video quality in devices, including smartphones, AR wearables and small sensors. RealWear has strengthened a partnership with a video enhancement software firm to create new video solutions for frontline workers.

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Tech Giants Prime AR’s Headworn Era

AR Insider

I n 2007, Apple unveiled the iPhone. The tech industry’s next bet is a series of technologies usually called augmented reality (AR) or mixed reality. Here’s what the biggest companies in tech are doing to try and make augmented reality the next big thing. by Kif Leswing, CNBC.

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Apple Takes on Meta in Race to Make VR Mainstream

Hypergrid Business

Several companies are currently involved in the virtual reality and augmented reality space, including “Meta, Apple, HTC. A fair comparison might be HDTV, in say, 2006 or 2007. and] Lenovo,” said Illenberger told Hypergrid Business. Finance website Insider Monkey ranks Apple, Inc.

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Metaverse School Teaches Kids How To Code For VR/AR

VRScout

These platforms are incredibly effective and they set the stage for the kid’s coding movement back in 2007, however, the vast majority of them are restricted to 2D project creation, built for the age of smartphones and flat screens.”.

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