Tech Trends VR

Expert View: Eroding the Barrier to Entry in Game Development

Tech Trends VR

By Ela Darling, co-founder of Gamelodge. The process of building an indie video game, especially for Virtual Reality, can be an arduous years-long endeavor.

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Hacking Unconscious Bias

Tech Trends VR

Can immersive tech help us tackle the pervasive and enduring problem of systemic racism? Technologies such as Virtual, Augmented, and Mixed reality – referred to as XR – have long been collectively touted as an “ Empathy Machine ,” and for very good reason.

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Emerging Post-Pandemic Innovations

Tech Trends VR

How Technology is helping us cope with the global coronavirus fallout. As COVID-19 sweeps through nations, quickly making established ways of working, studying, socializing, and conducting business impractical or even impossible, people turned to technological innovation for alternatives. Here we look at three key areas that have been brought to the forefront during the pandemic but are likely to stay with us for the long-term. Immersive Technology/ XR post-pandemic.

A New Dimension for XR

Tech Trends VR

XR content pioneers Hammerhead is merging with its volumetric capture studios under the Dimension brand. Dimension was launched by Hammerhead in 2017 as a state-of-the-art volumetric capture and digital humans studio in partnership with Digital Catapult and Microsoft Click To Tweet. When Hammerhead first opened its doors back in 2014, it was one of the very first pure-play immersive content studios.

COVID-19 Accelerating VR Adoption

Tech Trends VR

The Coronavirus pandemic has become a catalyst for us to embrace immersive technologies in our “new normal” workflow. This pandemic may prove to be the inflection point for humanity to reimagine the way we interact with each other,” Professor Shafi Ahmed tells me.

Collaborating in XR

Tech Trends VR

How immersive technology can help us better connect with one another in the #COVID19 age. Even in times of global pandemic, no one has to be alone. COVID-19 has forced us apart, but technology makes it possible for us to work, learn, and interact with one another, while remaining physically distant.”. From technical terms to hardware and the right platforms to meet your specific needs, the guide should serve as a primer for newbies and a refresher for jaded pros Click To Tweet.

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I Have AR Dream

Tech Trends VR

Madame Tussauds is using Augmented Reality to bring its iconic wax figures to life. For those of us who have always yearned for a time machine so we could experience the most amazing moments in history, immersive technologies are really stepping up to the plate, providing the closest we can get to that without actually cracking the whole space time continuum conundrum.

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Enterprise XR is Coming of Age

Tech Trends VR

Unity’s Latest Trends Report Declares 2020 will be a Breakthrough Year for XR. 15 Experts weigh in on why we’re reaching a tipping point in spatial computing. This looks to be the year where we move beyond tentative experimentation into scalable deployment of immersive tech in the workplace.

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#BuildTheFuture Immersive Collaborative Environments

Tech Trends VR

The Wild partners up with Igloo Vision to bring real-time collaboration to shared XR environments. The Wild , a start-up from Portland, Oregon has just announced an integration with UK-based Igloo Vision to open up new avenues for collaboration and experiential design review for teams working in architecture, engineering, and construction (AEC). Igloo Vision designs and develops immersive 360° projection spaces, along with the enabling software and technology.

Looking Through the Infinite Retina

Tech Trends VR

A deep-dive into the world of Spatial Computing. By Irena Cronin and Robert Scoble. The Infinite Retina comprehensively documents everything you need to know about Spatial Computing and where it’s heading Click To Tweet. Spatial Computing, the fourth paradigm of personal computing, sounds like science fiction but isn’t. Unlike previous paradigms of computing, like working on a laptop or a mobile phone, Spatial Computing allows you to move around inside computing.

Expert View: Exploring Dreams through [AR]T

Tech Trends VR

How AR Artists in Residence Are Shaping Project Aero. By Stefano Corazza, Fellow and Head of Augmented Reality, Adobe. Immersive media is becoming increasingly ubiquitous and already changing our everyday interactions. And in the creative world, artists are starting to show us what a powerful tool augmented reality (AR) can be for storytelling.

Report: Immersive Experiences in Education

Tech Trends VR

A newly published white paper investigates the pedagogical theory and use cases for deploying mixed reality in the classroom. It is easy to get excited about the possibilities the Mixed Reality spectrum brings to education. Humans are essentially programmed to learn best through experience, and that is just what immersive technologies enable: we’re not just learning it, we’re living it.

Tech Trends at #VRX2019

Tech Trends VR

The World’s Premier Extended Reality Event will take place in December in San Francisco. According to one study , the extended reality (XR) market is forecast to grow to more than $209 billion in the next four years, an 800% increase from their 2018 prediction of $27 billion.

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Report: Managing the Supply Chain With AR

Tech Trends VR

Todd Maddox gives a neuroscience perspective on how Augmented Reality can help optimize industrial processes. In manufacturing, the supply chain manager is responsible for the flow of goods and services, including all processes that transform raw materials into final products. One critical aspect of this is inventory management.

Report: VR as an Empathy Builder

Tech Trends VR

Todd Maddox delves into the Neuroscience behind immersive technologies’ unique ability to make us experience things from another person’s perspective. Merriam-Webster defines empathy as “the action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another…without having these fully communicated in an objectively explicit manner.”.

Building the VR Platform of the Future

Tech Trends VR

The latest announcements Facebook’s first virtual Game Developer’s Showcase which is happening this week. In the midst of the growing coronavirus pandemic, holding any sort of normal conference is entirely out of the question. But although it might seem like the entire world is grinding to a halt, life goes on and there are still some exciting announcements coming out of the tech world.

Exploring Location-Based VR

Tech Trends VR

Location-Based Virtual Reality is experiencing a huge surge in popularity, and an exclusive webinar will explore the present and future of the medium.

Playing With XR

Tech Trends VR

How immersive technologies like Augmented Reality are changing TableTop gaming and making it even more social. By Brian Thomas at Enlightened Digital. The gaming market has been on the rise for a long time now. The industry as a whole is projected to hit over 90 billion dollars by 2020. That will be 12 billion dollars in growth since 2017. Strategy and war games, which have historically been more popular in Europe, have been gaining serious ground in the US Click To Tweet.

Engaging Audiences With Immersive Technology

Tech Trends VR

“In what new ways might arts institutions engage audiences through immersive experiences?”. That’s the million-dollar question. Or near enough. There is $750,000 in funding on offer for arts institutions – as well as technologists, companies and artists partnering with arts institutions – looking to answer it.

Immersive Training for Retention

Tech Trends VR

How Virtual Reality training can help healthcare professionals retain crucial information. Healthcare professionals are tasked with learning and retaining an enormous amount of knowledge and skills.

#SXSW2019 – Feeling Real Sensations in Virtual Reality

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The world of Ready Player One might be a lot closer than we think. At South by Southwest, Tech Trends checks out the haptic suit that promises to take immersion to the next level. . By Laura Kobylecky. The Telasuit looks like something straight out of science fiction film. It’s sleek and form-fitting. It’s the virtual reality body suit that people might imagine when they think of such things Click To Tweet.

Report: XR Medical Device Training

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Todd Maddox examines how Extended Reality (XR) is an ideal tool to enable faster and more efficient familiarization with complex medical devices. Medical devices are essential for safe and effective prevention, diagnosis, treatment and rehabilitation of illness and disease. Many are used in the patient’s home allowing patients to lead normal lives, and to address their health needs on their own or with loved ones.

#SWXW2019 – Augmenting ARt

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Brian Behm is an Artist Using the world as his canvas and digital elements as brushtrokes. Tech Trends catches up to him at South by Southwest in Austin. . By Laura Kobylecky. Brian Behm is here at The South by Southwest Conference in Austin as both a speaker and mentor. He wears many hats as an artist, creative director, and motion designer. Visual communication seems a native language to him.

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The Brain Science of Simulation Training with Virtual Reality

Tech Trends VR

In many high-pressure situations such as emergency medicine, law enforcement, firefighting, air traffic control and the military the litmus test for success is behavioral performance. It is one thing to know “what” to do, and to have the ability to verbalize the appropriate steps to achieve some aim, but it is another to know “how” to do it, and to generate the appropriate behaviors in the correct sequence quickly and accurately.

Swapping Bodies in VR

Tech Trends VR

How interacting with virtual beings powered by Artificial Intelligence can teach us to become better humans. More businesses across every industry have come to realize that soft skills are far from a “nice to have” and actually essential in order to ensure they have a well-rounded and creative workforce capable of tackling the complex challenges that some with doing business in the digital age.

Can You See Yourself Eating It?

Tech Trends VR

This app helps you make up your mind with ultra-realistic Augmented Reality menus. Part of the experience of going to a good restaurant is being presented with lots of tempting choices. When faced with page upon page of delicious and intriguing descriptions, some of us fall back on trusty favourites (my husband will order a steak nine times out of ten) while others enjoy trying new things.

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You’re Taking Me for ARide

Tech Trends VR

This Augmented Reality smart motorcycle helmet is as cool as it sounds, and looks good in the bargain. Having real-time, hands-free digital information and applications overlaid onto our surroundings is the next step from looking up information on mobile phones and interacting with AI voice assistants Click To Tweet. It’s really a stroke of genius when you stop and think about it. On the one hand, there’s growing appetite for Augmented Reality functionality among consumers.

Naked Tech for a Plastic-Free World

Tech Trends VR

Lush’s new concept shops are leveraging innovative technology to create a package-free customer experience. With awareness of plastic pollution at an all-time high, Lush’s newest Naked shops offer literally hundreds of innovative and plastic packaging-free alternatives to your favourite cosmetics, and technology plays a key role in making that work.

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Putting AR into Art

Tech Trends VR

A Viennese start-up is the first company from Austria to be accepted to Berkeley SkyDeck accelerator. Artivive recently beat over 600 competing entries to become the first Austrian start-up to join the Berkeley SkyDeck program (considered one of the top ten accelerator programs in the world). The latest six-month cycle begins in January and also includes a six-digit investment amount.

#SXSW2019 – What does Augmented Reality Sound Like?

Tech Trends VR

Tech Trends checks out the AR Bose Frames as we wrap up our coverage of the South by Southwest 2019 festival in Austin. . By Laura Kobylecky. In addition to the regular programming of sessions, SXSW also attracts brands looking to launch exclusive products. Last year Bose unveiled its Augmented Reality glasses frames – still at prototype stage – at their pop-up experiential activation on Rainy Street. Bose calls this the world’s first audio augmented reality platform Click To Tweet.

Virtual Reality Improving Mental Health

Tech Trends VR

Limbix is building up immersive content that therapists can use to treat phobias, depression and anxiety. There are over 300 peer-reviewed studies that show VR is an effective tool for treating mental health disorders such as anxiety, depression, trauma, and addiction. It’s no wonder, therefore, to see a host of companies developing therapeutic content that leverages immersive technology.

Could Sony’s Next Headset Finally Crack the VR Gaming Market?

Tech Trends VR

If anybody can do it, it’s probably Sony. Ever since the Playstation was first launched – if, like myself, you’re old enough to remember it, you may pause a moment here to consider your own age and mortality – Sony has been in the business of reinventing gaming. They often followed the Steve Jobs mantra of pushing through a vision that showed consumers what it is that they wanted, rather than waiting for people to start asking for it.

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AR Glasses You Can Be Seen In

Tech Trends VR

Are we finally getting closer to affordable, good-looking AR wearables? Let’s face it, humans are vain and fickle creatures, so the fact that most HMDs look dorky as heck doesn’t really help with the whole mass market adoption issue. Magic Leap makes you look like a Minion, and even though I personally think the HoloLens looks much cooler (hey, what can I say, I’m a geek) I will also admit that it feels on the heavy side after prolonged use.

Report: XR Health and Safety Training

Tech Trends VR

Why extended Reality (xR) is an Effective Tool for Environmental Health and Safety Training: A Brain Science Analysis. A critical function in nearly all industrial and manufacturing settings is to provide high-quality and effective training in environmental health and safety (EHS).

Moving Towards Experiential Marketing

Tech Trends VR

Engaging both existing and potential customers through meaningful, immersive and multi-sensory experiences is a growing marketing trend. Many influential brands such as Coca-Cola and IKEA have used VR and AR to create campaigns to enhance the customer experience. Collectively known as XR, these technologies are becoming much more accessible to retailers looking for additional tools to create engaging experiences.

Bill V Bowie: How (not) to sell a tech idea

Tech Trends VR

Sometimes technology is so transformative that you have to take a step back to get people excited. The year is 1995. Bill Gates explains to a skeptic David Letterman on his late-night show why the Internet is “the new big thing.”. For someone who had become the world’s wealthiest man by developing technology, the Internet should have been an easy sell Click To Tweet.

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Building Better XR Training

Tech Trends VR

Todd Maddox reports on why A/B tests are sub-optimal in building and optimizing immersive training and performance tools. As with any young science or technology, the early wins are often large, but more wins are to follow if solid research and development is conducted that leverages what we know about the brain Click To Tweet.