Tue.Apr 23, 2024

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Case Study: Can AR Boost New Product Awareness?

AR Insider

Swisscom wanted to promote the launch of its new “blue” line of consumer services, such as mobile data plans. So it turned to AR. What were the results and strategic takeaways for AR marketing best practices? This post appeared first on AR Insider.

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Oculus Founder Reacts to Horizon OS News: “Hopefully it isn’t too late”

Road to VR

Meta dropped a major announcement yesterday, saying it plans to allow select partners to build third-party headsets that will run Horizon OS (formerly Quest OS). The news is prompting significant discussion within the XR industry, including from Oculus founder Palmer Luckey. Here’s a quick primer for those of you who are newer to XR industry. What eventually became the ‘Quest’ headset and ‘Horizon OS’ platform from Meta started when the company bought a VR startup c

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EON Reality Revolutionizes Kiribati Education with Spatial AI Center and 10,000 Customized Courses

EON Reality

EON Reality Initiates First AI Learning Center in Kiribati with Tailored, Future-Ready Courses. IRVINE, CA, APRIL 23 — EON Reality, a leader in augmented and virtual reality educational technologies, unveils a groundbreaking initiative in Kiribati. This pioneering project includes the establishment of Kiribati’s inaugural Spatial AI Center and the introduction of 10,000 bespoke educational courses tailored to the nation’s unique developmental needs and occupational landscapes.

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Meta Quest Subscriptions Soon to Be Charged in Local Currencies in Scandinavia, Switzerland & New Zealand

Road to VR

If you live in Northern Europe outside of the Eurozone, or in New Zealand, Meta says recurring subscriptions will soon be priced in local currency and not in U.S. dollars. One of the Quest platform’s biggest subscription plans right now is its Meta Quest+ game service , which lets you play a revolving catalogue of Quest games by either paying $8 USD per month, or $60 USD a year.

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The Future of eLearning in 2022: A Sensitive Eye for Authentic Translation and Localization

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.

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Y Combinator alum Matterport is being bought by real estate juggernaut Costar at a 212% premium

TechCrunch VR

The transaction represents a premium of a whopping 212% over Matterport’s last closing share price before the deal was announced on April 22. © 2024 TechCrunch. All rights reserved. For personal use only.

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Could Haptic Gloves Replace Controllers?

XR Today - Mixed Reality tag

Today, workplace professionals are leveraging haptic glove devices to suit necessary use cases such as training, virtual prototyping, marketing, and entertainment. What haptic gloves provide is an evolution from a traditional XR controller input with a joystick. The technology elevates the overall user experience and adds value via realistic simulated feelings of pressure, weight, texture, and heat.

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Meta Is Working On A Horizon OS "Spatial App Framework" For Porting Apps & Building New Ones

Upload VR

Meta is developing on a new "spatial app framework" for Horizon OS. The company says that with this upcoming framework "developers will be able to use the tools they’re already familiar with to bring their mobile apps to Meta Horizon OS or to create entirely new mixed reality apps". Meta Horizon OS Will Run On Headsets From ASUS & Lenovo Meta is rebranding its Quest software platform to Meta Horizon OS and opening it up to third-party headset makers, including ASUS and Lenovo.

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Lexar SL500 Portable SSD Review: Silicon Motion SM2320 and YMTC NAND in a Potent Package

Anand Tech

Lexar has a long history of serving the flash-based consumer storage market in the form of SSDs, memory cards, and USB flash drives. After having started out as a Micron brand, the company was acquired by Longsys which has diversified its product lineup with regular introduction of new products. Recently, the company announced a number of portable SSDs targeting different market segments.

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John Carmack Doesn't Think Providing Horizon OS To Third-Party Headsets Is A Good Idea For Meta

Upload VR

John Carmack just gave his take on Meta's new strategy of providing its headset OS to third-party hardware companies. If you somehow missed the news yesterday, Horizon OS is the new name for the Quest system software, which Meta will also make available to third-party headset makers, starting with ASUS, Lenovo, and potentially LG too. But former Oculus CTO John Carmack, who architected much of the Oculus Mobile system software that eventually became the Quest system software, and soon Horizon OS

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How to Train Employees 65% Faster With Virtual Reality

With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.

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MR Headsets Expert Roundtable

XR Today - Mixed Reality tag

MR headsets are facing increased interest this year. The Apple Vision Pro brought expected eyes to the technology, and late last year, Meta launched its Quest 3, which introduced its brand of MR at an affordable price following its Quest Pro launch. Moreover, MR headset vendors are focusing on productivity usage – from frontline assistive reality tools to immersive desktop tools – and that could profoundly impact the future of work, as some believe MR headsets will become commonplace

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Big XR News – The Business Value of Spatial Data

XR Today - Big XR News tag

Watch on YouTube. In this episode of the Big XR News show, Rory Greener, Tech Journalist, XR Today , welcomes some of XR’s top analysts to talk about the latest news from across the industry. Our guests include: Kevin ‘O Donovan, Co-Chair, Industrial Metaverse & Digital Twin Committee, VRARA Jay Latta, Founder and Speaker, The Fusionists Amy Peck, Founder and CEO, EndeavorXR Letitia Bochud, Director, Virtual Switzerland and Chair of the Board of Directors, XR4Europe Jennifer Rogers, Ex

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Will Meta’s Open Framework Dismantle Apple’s Walled Garden?

XR Today - Mixed Reality tag

This week, Meta opened its Meta Horizon OS [the operating system powering the Quest product portfolio] to third-party developers, allowing a more comprehensive range of developers to create applications for the firm’s portfolio of XR products. Meta’s open approach comes as Apple establishes a walled garden ecosystem to support its spatial computing vision.

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DIG VR Feels Like PowerWash Simulator For Power Digging

Upload VR

DIG VR feels like PowerWash Simulator for digging, and it's coming to Quest soon. Developed by Just Add Water ( Sniper Elite VR ), DIG VR joins an increasing range of sims on Quest like PowerWash Simulator VR and Lawn Mowing Simulator VR. Revealed during Wired Direct ‘24 by publisher Wired Productions ( Arcade Paradise VR ), you're tasked with excavating different locations across Diglington, starting with a mini-digger and various attachments before unlocking more.

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Are You Still Watching? How to Create Engaging Presentations for Virtual Learning

Speaker: Richard Goring, Director at BrightCarbon

Remote meetings are here to stay - and many are BORING. If you are trying to engage your learners (or any audience), compelling content is critical. But trying to create stimulating content with the same tools you’ve always had is hard, right? Thankfully, wrong! Terrific tools in PowerPoint along with visual assets help you create the kind of dynamic content you need to capture your remote audience’s attention, with functions that allow for interactive sequences and navigation.

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Smart(er) Glasses: Introducing New Ray-Ban | Meta Styles + Expanding Access to Meta AI with Vision

Oculus

Just in time for sunglasses season, we’re expanding the Ray-Ban Meta smart glasses collection with new styles designed to fit more face shapes so you.

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3v3 VR Brawler 'Brazen Blaze' Gets New Open Beta Test Soon On Quest & Steam

Upload VR

Brazen Blaze, a melee-focused 3v3 VR multiplayer game, starts a new open beta later this week on Quest & Steam. Following February's previous open beta tests , MyDearest announced that the second open beta for Brazen Blaze with cross-platform multiplayer support begins on April 25 at 6pm PDT. Community rewards are promised for participants, which are detailed alongside sign-up information on the official Discord server.

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Samsung Starts Mass Production of 9th Generation V-NAND: 1Tb 3D TLC NAND

Anand Tech

Samsung Electronics has started mass production of its 9th generation of V-NAND memory. The first dies based on their latest NAND tech come in a 1 Tb capacity using a triple-level cell (TLC) architecture, with data transfer rates as high as 3.2 GT/s. The new 3D TLC NAND memory will initially be used to build high-capacity and high-performance SSDs, which will help to solidify Samsung's position in the storage market.

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SOUL COVENANT Review: Repetitive VR Action RPG With Poor Combat

Upload VR

SOUL COVENANT offers an intriguing action RPG premise with poor melee combat and a repetitive campaign. Read on for our full review. RPGs have been one of my favorite genres for decades, long before modern VR emerged. They can be time-consuming, and my free time isn't what it used to be, yet the rich storytelling often found within continues drawing me in.

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AR/VR Simulations for Sustainable, Regenerative, Circular Cities

Speaker: Nik Gowing, Brenda Laurel, Sheridan Tatsuno, Archie Kasnet, and Bruce Armstrong Taylor

With 191 country signatories to the Paris Climate Agreement now hard at work in the race to zero carbon by 2050, much of the heavy lifting in ecosystem sustainability falls on the shoulders of the world's densely populated urban centers. This conversation considers how today's AI-enabled simulation media, such as AR/VR, can be effectively applied to accelerate learning, understanding, training, and solutions-modeling to sustainability planning and design.

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EON Reality Launches Spatial AI Initiative in Iraq to Transform Education with 10,000 Customized Courses

EON Reality

“Revolutionizing Iraqi Education: Empowering Futures with Spatial AI and Immersive Learning” IRVINE, CA – April 23, 2024 – EON Reality, a world leader in immersive technology and VR/AR educational platforms, is proud to announce an ambitious educational endeavor set to fundamentally transform the learning landscape and professional training throughout Iraq.

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