What are the biggest insights and observations in immersive tech & media this week? Welcome to Reality Bytes, featuring lightning-round commentary from AR Insider partner M7 Innovations. Founder Matt Maher lends his insights from the trenches of digital media creation.

We continue the narrative this week with Maher’s look at Sony’s in-game ads, Instagram Reels’ latest and Apple’s iMessage content moderation. See the quick summary below, followed by embedded video. And stay tuned each week for more tech & media musings from Maher.

🎮 Sony plans to monetize the attention of the 3.6BN gamers worldwide by creating an in-game advertising SDK for developers.

🚨 Instagram would appreciate if you stopped posting your TikToks on their Reels. We dive into their punitive action plan.

📱 Apple is using AI to protect children from seeing images with nudity in iMessage. We discuss tech’s role in safety.

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