Top 17 Augmented Reality Statistics, Facts and Trends for 2021 and Beyond
The future of AR is here and it's growing quickly
Virtual reality may still get bigger headlines and maintain a stronger hold on the imagination but augmented reality is actually proving to be a much more practical and realistic means of presenting the digital world. Most people use AR in their day to day and don’t even know it. Let’s take a look at the top 17 stats, trends, and facts for 2021 regarding augmented reality and its use.
Statistics provided by the “Augmented and Mixed Reality Market by Technology, Infrastructure, Devices, Solutions, Apps and Services in Industry Verticals 2020–2025” report from ResearchAndMarkets.com
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Trend: 1.9 Billion people per month will use AR in 2022, and 3 billion devices worldwide are currently AR-enabled.
Stat: 71% of shoppers would prefer to go to stores with a “try-it-before-you-buy” AR experience. Retail is changing and going digital.
Stat: 7 out of 10 media planners want to use AR to boost advertising and customer engagement. The next stat will tell you why.
Stat: 10X marketers that employ AR see a 10x increase in engagement time, increasing retention and effectiveness. No brainer!
Trend: The Augmented Reality Market Forecast is Expected to Hit $90-$95 billion in revenue by 2023. The reason is AR can be applied to almost any industry.
Fact: Pokémon GO Has Been Downloaded Over 1 Billion Times! Let that sink in.
Stat: 70–75% of People Aged 16–44 Are Aware of AR. This is your target audience!
Stat: 88% of Mid-Sized Companies Are Already Using AR in Some Capacity. They get it and see the value of engagement. Big brands are right behind them.
Stat: Well over 2000+ AR Mobile Apps Are Already Available in the Apple app store blowing Android out the water. You probably have one on your phone now.
Fact: Microsoft’s First-Generation AR Glasses, HoloLens, Sold Over 50,000 Units. We are technically 3–5 years away from AR Glasses for the masses.
Fact: Microsoft owns more than 10,000 VR/AR patents. Yikes!
Fact: Over 2,800 AR-focused Startups Are Listed on Angel List!
Stat: Since the beginning of 2020, AR engagement has accelerated by almost 20%, with conversion rates pushing up by 90% among users who engage with AR as opposed to those who do not.
Trend: According to TechCrunch AR gaming has a better future on mobile than VR
Stat: Consumers are highly optimistic about emerging technologies, with 90% saying that AR is “fun.
Fact: You will soon be able to experience AR in Audi, Mercedes-Benz, Tesla, Toyota, and Volvo cars.
Trend: Mobile AR ad revenue is expected to exceed $2 billion by 2022
Creating AR Experience for B2B or B2C
To learn more about how you can create and use Augmented Reality for your business contact Elevux. We specialize in creating interactive virtual experiences and content specialized for AR VR and Web that capture and amaze your audiences. See more at www.elevux.com
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