Reality Bytes is AR Insider’s series that features bite-sized video insights. Running Thursdays, it will focus on weekly news recaps and commentary. For an indexed library of data, reports, and multimedia, subscribe to ARtillery Pro.


What are the biggest insights and observations in AR and adjacent sectors this week? Welcome to Reality Bytes, featuring lightning-round commentary from AR Insider partner M7 Innovations. Founder Matt Maher lends his insights from the trenches of AR experience creation.

We’ll continue the narrative this week with Maher’s look at Amazon’s newest line of gadgets, Square’s new order-at-table QR codes, and Amazon One. See the quick summary below, followed by embedded video. And stay tuned each week for more AR-related musings from Maher.

🖲 Gadget Day for #Amazon was filled with a ton of new products, some useful (new #Echos and mesh WiFi networks) and some creepy (flying security drones for your home). We dive into the implications.

🤳 QR Codes have been lingering in the digital shadows for a decade, but the pandemic has brought them front and center to restaurants and retail. #Square has a solution, I discuss where they’ve missed the mark. Hint: #AugmentedReality

✋ Amazon One is a new technology that turns the palm of your hand into a key, credit card, and form of authentication. Will it catch on? We discuss.

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