What are the biggest insights and observations in AR and adjacent sectors this week? Welcome to Reality Bytes, featuring lightning-round commentary from AR Insider partner M7 Innovations. Founder Matt Maher lends his insights from the trenches of AR experience creation.

We continue the narrative this week with Maher’s look at Amazon’s healthcare play, Snapchat Spotlight, and Shopify’s new wholesale marketplace. See the quick summary below, followed by embedded video. And stay tuned each week for more AR-related musings from Maher.

⛑ Amazon is disrupting healthcare. Does that give you anxiety? Don’t worry, they’ll ship you Valium in 2 days! We discuss how Amazon Pharmacy is a wedge into a $9 trillion market.

🤳 Spotlight is Snap’s new offering and a blatant TikTok clone. The only difference? They’re giving away $1MM daily to creators with the most viral videos. Will it work? We debate.

🛍 Shopify launches Handshake, a wholesale marketplace for Shopify merchants. This goes beyond eCommerce and will help SMBs stock shelves. We dive into the implications.

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