AWE EU is the top XR conference, with the possible exception of AWE’s flagship show in Santa Clara, CA each spring. The European version packs up the AWE playbook, team and speaker caliber and brings it to Munich in October.

Last year’s show exhibited high-quality and insightful talks (see our editorial coverage here, here and here). We expect that to sustain at this year’s show, which we say not just as a conference partner (see disclosure below), but industry watchers and past AWE speakers.

We’re looking forward to sessions that dive into enterprise AR adoption, including tactical info, data and best practices. This enterprise angle is what AWE EU has become known for, given the manufacturing base in its home city of Munich and other European industrial centers.

This includes AR leaders throughout the technology stack such as PTC, Re’Flekt and Scope AR. But it also notably includes enterprises themselves, including Boeing, Audi and Volvo. They’re adopting AR in their operations and will tell us what’s working and where challenges lie.

AR Insider has also partnered with AWE which means discounts for subscribers (contact us for more info). See more details from the conference organizers below.

Tenure: 2019 is the 4th annual AWE EU
Dates: 17-18 October, 2019
Location: MOC Exhibition Center in Munich, Germany
Focus: AR, VR, MR and enabling emerging technologies
Features: 125+ speakers, 100+ sessions, 100+ exhibitors, 2,000+ enterprise buyers, developers, creators, startup founders, investors, top press.

See more about the show here and register here (early bird rates are in play as of this writing).


For deeper XR data and intelligence, join ARtillery PRO and subscribe to the free AR Insider Weekly newsletter. 

Disclosure: As a media outlet, AR Insider frequently partners with industry events, which involves cross promotion (terms are here). No money changes hands for editorial coverage (past examples) such as this post. Disclosure and ethics policy can be seen here.