You Are Here Labs Launches First Holographic Press Release
VRScout
NOVEMBER 10, 2018
AR holograms could change the way companies handle social media marketing. . Cathy Hackl and You Are Here Labs , an immersive experience lab focused on XR marketing and training, has recently unveiled what they claim is the world’s first holographic press release at the PRSA International Conference this past October. Through a combination of stereoscopic photogrammetry and procedural structure tracking, the companies volumetric capture process generates Alembic 3D data which is then used to cre
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