XR Poised For Mass-Market Appeal At Cannes Marché Du Film
VRScout
JULY 17, 2021
The Marché du Film is the business counterpart of the Cannes Film Festival and one of the largest film markets in the world. In more recent years, it’s grown to include XR as a core part of its programming. . Like many festivals this year, the Cannes Marché du Film struggled to attract the usual number of attendees from all over the world to its onsite location.
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