Road to VR

MARCH 27, 2024

Apple finally revealed when its Worldwide Developer Conference (WWDC) is happening this summer, and the company says it’s also slated to highlight some “advancements” on Vision Pro’s operating system, visionOS. The timing on international rollout still isn’t clear however, making a WWDC announcement possible.

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Road to VR

APRIL 2, 2024

Apple today released ‘Spatial Personas’ in public beta on Vision Pro. Much has been said about Apple’s Persona avatar system for Vision Pro. Take Freeform for instance, Apple’s collaborative digital whiteboard app. The newly upgraded avatar system can now bring people right into your room.

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Road to VR

JANUARY 8, 2024

Apple has announced an earlier-than-expected Vision Pro release date, right at the start of CES. As we talked about in our 2023 retrospective, Apple Vision Pro was certainly the most talked about story of the year. And now we’ve learned that Apple is sticking true to its word of the headsets release in “early 2024.”

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AR Insider

FEBRUARY 13, 2024

One theme Vision Pro coverage isn't so much about specs and gadgetry but Apple's broader positioning and master plan. To add some color, AR Insider Editor in Chief, Mike Boland was recently on Localogy's podcast. We have audio and show notes. This post appeared first on AR Insider.

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VRScout

JUNE 6, 2023

Yesterday, Apple revealed Apple Vision Pro , the company’s first spatial computing device. This includes everything from 3D “Personas” powered by machine learning technology to spatial video capture, all of which are powered by a one-of-a-kind Apple Silicon two-chip design.

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VRScout

JULY 3, 2023

During Apple’s 2023 WWDC, the company finally unveiled Vision Pro , a high-end mixed reality headset that could provide a big consumerism boost for augmented reality (AR) and VR technology. But why stop at $3,500 when you can get a modified version of Apple Vision Pro covered in 18K gold for $39,900?

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VRScout

JUNE 5, 2023

After years of speculation, Apple today unveiled Apple Vision Pro, the company’s first spatial computer. Tim Cook made the reveal during the 2023 Apple Worldwide Developers Conference, sharing a number of exciting features that could change the way we look at mixed reality technology.

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Road to VR

JANUARY 12, 2024

XR was the future of computing, he wagered, and in buying a little known startup called Oculus, Meta would beat Apple to the punch. Ten years ago, long before Facebook became Meta, Zuckerberg reached the conclusion that XR was the future of computing and it was critically important for his company to beat Apple to the punch.

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VRScout

JUNE 7, 2021

Apple kicked off its annual World Wide Developer Conference (WWDC) earlier today with a two-hour keynote detailing several updates to its lineup of iOS products. This includes numerous improvements to Apple Maps, from additional details like elevation and custom-designed landmarks to new road details and a variety of other upgrades.

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Road to VR

JANUARY 10, 2024

Apple quietly announced plans to host in-store demos at the launch of Vision Pro, but it isn’t clear how long they will continue. Alongside its announcement of the forthcoming pre-orders and release of Vision Pro , Apple noted in a marketing email that it plans to host demos in US stores so customers can try Vision Pro themselves.

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VRScout

JULY 6, 2023

Yesterday, Apple revealed Deep Field , an immersive augmented reality (AR) art app powered by iPad and Apple Pencil. Credit: Apple Upon completion, your virtual plants are uploaded to a global database alongside various others created by artists from across the globe.

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Road to VR

JANUARY 30, 2024

The first reviews for Vision Pro are live, highlighting a ton of great, good and not-so-great things about Apple’s first mixed reality headset. That, and more.

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VRScout

MAY 17, 2022

It was back in 2014 that Apple first began the development of its own automotive vehicle. Since then Apple has filed several car-related patents teasing a number of potential features. Apple has filed a number of outrageous trademarks in the past that have yet to see the light of day. Who needs windows when you have VR?

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Road to VR

JANUARY 8, 2024

Alongside the release date announcement of Vision Pro, Apple revealed a new headstrap that will ship with Vision Pro, alongside the originally revealed one. ” Solo Knit Band | Image courtesy Apple As far as we know, it should be possible to combine the headset’s top strap with the Solo Knit Band if one desires.

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ARPost

JUNE 5, 2023

And Apple ruled a lot of those talks. Bracing for Impact From Apple A big shift is expected this week as Apple is expected to announce its entrance into the XR market. Whether an Apple entrance is real this time or not, AWE is bracing itself. And diversity in the industry is what sets Apple apart. “If

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VRScout

JULY 29, 2021

According to a new report by Bloomberg , Facebook may be working with fellow tech giant Apple to bring the Apple Health platform to Oculus Quest and Oculus Quest 2 headsets. You could, for instance, upload burned calorie data from Oculus Move to the Apple Health app or view Apple Health data directly from your Oculus Quest headset.

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The Ghost Howls

FEBRUARY 5, 2024

My feed on social media is full of posts about the Apple Vision Pro, which has just been released a few days ago. So, as you can expect, a big part of this newsletter will be about Apple’s device, but actually there are also a few interesting pieces of news that regard other products and other companies.

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Road to VR

MARCH 12, 2024

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” So why Apple, and why now? And that’s in spite of its $3,500 price tag.

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Road to VR

JANUARY 11, 2024

Apple Vision Pro may not ship with controllers, but a newly published patent application shows that controllers are still being actively investigated by the company. Though it was published today the patent application (identified as US20240012496A1) was first filed by Apple in mid-2023.

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Road to VR

JUNE 21, 2023

Apple has released new and updated tools for developers to begin building XR apps on Apple Vision Pro. Apple Vision Pro isn’t due out until early 2024, but the company wants developers to get a jump-start on building apps for the new headset.

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Road to VR

FEBRUARY 28, 2024

The launch of Apple Vision Pro is in some ways the most significant event for the XR industry since the acquisition of Oculus by Meta back in 2014. With Apple bringing new ideas to the table, the headset has prompted reflections on the XR industry up to this point and where things are headed.

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Road to VR

JUNE 5, 2023

Today at Apple’s Worldwide Developers Conference (WWDC) the Cupertino tech giant unveiled its long-awaited XR headset, dubbed Vision Pro. Apple Vision Pro’s input is based on optical hand tracking, eye-tracking, and voice input, and doesn’t feature controllers like headsets decidedly more dedicated to gaming.

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Road to VR

DECEMBER 11, 2023

According to a Bloomberg report , Apple is getting ready to prepare in-store staff on how to sell the company’s upcoming Vision Pro mixed reality headset. Image courtesy Apple The report maintains that Vision Pro’s setup process will be complex, requiring customization for each user.

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Road to VR

FEBRUARY 19, 2024

Apple’s SVP of Marketing Greg Joswiak posted on X (formerly Twitter) recently that the App Store now has 1,000+ apps designed for Vision Pro, a fair sight more than the 600 apps reported by the company right before the headset’s February 2nd launch.

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Road to VR

MAY 23, 2023

Apple has sent invitations to its upcoming WWDC keynote to select media outlets, including Road to VR. Apple has historically not invited XR media to its events, let alone commented in any way on its XR R&D that has been reportedly happening behind the scenes at the company for years. Our friends at UploadVR confirmed the same.

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Road to VR

OCTOBER 16, 2023

With Vision Pro, Apple is taking a different approach—making apps social right out of the box. Apple’s vision isn’t about creating a server full of a virtual strangers and user-generated experiences, but to make it easy to share the stuff you already like to do with the people you already know.

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Road to VR

FEBRUARY 26, 2024

Apple announced that its Major League Soccer Season Pass (through Apple TV) will include new immersive video content covering the 2023 playoffs. Apple TV is the exclusive provider of online Major League Soccer broadcasts via the MLS Season Pass subscription. We’ve reached out to Apple for clarification.

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Road to VR

JANUARY 12, 2024

If you were wondering how Apple plans to mass market its upcoming Vision Pro mixed reality headset, leading Apple supply chain analyst Ming-Chi Kuo reports that the company is actually looking to make the headset a pretty scarce item from the get-go. Kuo has a fairly reliable track record of reporting insider knowledge of Vision Pro.

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Road to VR

SEPTEMBER 4, 2023

Meta is reportedly teaming up with South Korean tech giant LG Electronics to offer up competition to the Apple’s forthcoming Vision Pro mixed reality headset, which is slated to arrive sometime in 2024. Provided the report is true, it seems some very distinct battle lines are being drawn.

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Road to VR

JUNE 5, 2023

Ahead of the Apple Vision Pro’s release in ‘early 2024’, the company says it will open several centers in a handful of locations around the world, giving some developers a chance to test the headset before it’s released to the public.

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Road to VR

OCTOBER 17, 2023

Apple is adding two new locations to its Vision Pro ‘Developer Labs so devs can get their hands on the headset before it launches early next year. It might not feel like it but 2024 will be here before we know it, and Apple has recently said it’s on track to launch Vision Pro “early” next year.

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Road to VR

APRIL 4, 2023

In an interview ahead of Apple’s upcoming Worldwide Developers Conference event, CEO Tim Cook talks about the potential of XR and why elements of it may be “even better than the real world.” Just as Apple was skeptical of Google Glass, Cook knows Apple will always be in a similar boat when launching new products.

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Road to VR

JUNE 9, 2023

With Apple finally making its entrance into the market, Meta won’t be able to go at its own pace. Apple’s new headset might be an absurd $3,500, putting it in a completely different class than Meta’s upcoming Quest 3 at $500, let alone the Quest 2 now at $300.

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XR Today - Virtual Reality

JANUARY 31, 2024

Apple Vision Pro apps, coming to Apple’s latest spatial computing experience, will ensure individuals and teams can make the most of their new headset. Initially, Apple didn’t reveal much information about the apps available on the Vision Pro. Think of things like the Apple iCloud and Wallet apps.

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XR Today - Virtual Reality

JUNE 8, 2023

This week is all about Apple. Even before the firm’s monumental and, in some ways, controversial device announcement, which saw audiences amazed at a high price point and technology promise, the XR industry was on each of their seats with predictions on Apple’s immersive debut. There are a few reasons for this.

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Road to VR

DECEMBER 13, 2023

According to a report from The Information , ByteDance subsidiary Pico Interactive is pulling the release of its next consumer-focused standalone headset in effort to no longer compete directly with Meta Quest, instead positioning its next device to compete with Apple’s $3,500 Vision Pro mixed reality headset.

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Road to VR

APRIL 19, 2023

Apple appears to be getting ready to unveil its first mixed reality headset at its Worldwide Developers Conference (WWDC) in June. Apple TV : both immersive sports content and traditional video content – the latter presented in virtual environments, such as a desert or the sky.

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