Another chance to step into the shoes of a superhero is coming to VR headsets next week. EXPVR is set to launch its energetic action game, Be The Hero, on August 24th via Steam Early Access with support for the Oculus Rift, HTC Vive and Windows VR headsets. MORE

Can immersive technologies help struggling bricks-and-mortar retailers to create new shopping experiences and gain an edge against the likes of Amazon? The past decades have seen a dramatic decline in traditional retail spaces as more people shift towards online shopping. MORE

Sony today announced that PlayStation has sold more than three million units, showing consistent sales over the course of the headset’s nearly two years on the market. MORE

The fortunes of ARKit and ARCore are still in the hands of developers, who have been increasing the number of mobile augmented reality apps on the market, but perhaps not as fast as companies like Apple might have expected. MORE

Since getting our hands on the Magic Leap One last week, we've been methodically delving into each feature and reporting our findings step-by-step. Earlier this week, we took a look at the Screens app (a video viewer) and the Helio app (an AR web browser). MORE

Over 120 arcades have signed on to participate in Virtual Athletics League’s upcoming International Beat Saber Tournament. MORE

Launched today at SIGGRAPH 2018 , StarVR One is a one-of-its-kind VR head mounted display that provides nearly 100-percent human viewing angle. StarVR One features key technology innovations critical to redefine what’s possible in virtual reality. MORE

Yesterday I had to return my Mirage Solo to Lenovo. Unluckily it was not mine and was just a review sample that I used to learn how the device is so that I’ll be able to publish its review in the following weeks (stay tuned!). MORE

Earlier this week we had the chance to go hands-on with the final, release build of PSVR-exclusive shooter, Firewall: Zero Hour from First Contact Entertainment. MORE

There’s a lot that can be said about the Magic Leap One. It’s trying to do a ton—eye-tracking, hand-tracking, 6DoF controllers, real-time meshing and a number of other features that haven’t been seen in a mobile MR device before. MORE

By now, you already know that the Magic Leap One ships with an array of apps to immediately get you accustomed to operating in your new spatial computing reality. The first one we're going to focus on is Screens, an app we told you about previously, but only now have managed to try for ourselves. MORE

Take my advice: savor the opening minute of Mario Kart VR before your race actually starts because it’s the only time you’ll get to properly soak in the Mushroom Kingdom in all of its virtual glory. MORE

More sectors are realizing the potential of immersive technology to dramatically maximize efficiency and profits. MORE

I've had a few days to live with the Magic Leap One and it's time to finally weigh in with some thoughts as someone who has been tracking this company from the beginning, for almost five years now. Let's get right to the meat of the matter: Magic Leap One is not a flop. MORE

In recent years, medical professionals have demonstrated how the HoloLens can assist in surgeries, ranging from collarbone repairs to spinal surgeries to cosmetic procedures. Now, the largest children's hospital in the United Kingdom is also ready to deploy the technology. MORE

Nick Entertainment Lab’s social VR experience gets a competitive twist in this four-episode digital series. MORE

During my Chinese adventure, in the period that I was leaving Shanghai to go to Chengdu to watch pandas, I had the opportunity to interview via WeChat Qiyong Chen, one of the people leading the Virtual Reality R&D experiments at HTC. MORE

HTC has announced that the company’s Viveport VR app store will allow developers to sell titles supporting the Oculus Rift beginning on September 4th. HTC has been making moves to promote its Viveport VR app store , an alternative to the de facto content platform for the HTC Vive, SteamVR. MORE

The University of Hull has launched an accelerator dedicated to developing Mixed Reality tech for the Microsoft HoloLens. MORE

We are in the days of the Magic Leap hype : developers that have bought it are posting videos everywhere and every one of us is trying to understand if the device is valuable or not. MORE

Samsung appears to be developing a followup to its Odyssey VR headset which launched late last year. A ‘Samsung HMD Odyssey+’ sporting a new model number has appeared in FCC documentation, suggesting that the device is nearing a launch-ready state. MORE

Another year has passed by and this little place on the web around Augmented Reality, Virtual Reality, Startup and stuff is now 2 years old! Wow, I really can’t believe it… when I started it as a marketing mean for my startup ImmotionAR (R.I.P.) MORE

Adobe’s artist in residence explains how augmented reality proved to be the perfect medium to express herself. . MORE

While Nintendo has lent its Mario Kart IP to a arcade VR experience , the company has so far steered clear of VR on its consoles. MORE

Today at SIGGRAPH 2018 NVIDIA announced ‘Turing’, their next-generation GPU architecture aimed at real-time ray tracing, and the first high-end GPUs built atop it, the Quadro RTX 8000, 6000 and 5000. MORE

When I was in China, the last company I visited in Shanghai has been Lenqiy. This is another Vive-X company working in the educational sector and that has given me interesting insights into the educational ecosystem in China , that confirmed what I have learned speaking with Langzou and Judao. MORE

Last week I got the chance to go hands-on with the new enterprise-focused 5K VR headset (that’s 2560 x 1440 per eye, or 5120 x 1440 total,) XTAL, from VRgineers , the same company behind the VRHero 5K headset. MORE

The Spy Who Shrunk Me from Catland is an upcoming tongue-in-cheek VR stealth game that appears to take heavy inspiration from titles such as No One Live Forever and spy films such as Austin Powers, James Bond, and Our Man Flint. MORE

Firewall: Zero Hour is less than two weeks away and yesterday Sony hosted a final pre-launch press preview session at their San Mateo headquarters. MORE

The world’s largest classical music festival is embraces virtual reality. For the first time this summer, the BBC Proms are holding an event entirely in VR. MORE

Alibaba is launching Taobao Buy, a new shopping experience that uses AR technology to bring 3D versions of products into the real world. MORE

FundamentalVR’s low-cost simulation education could take the medical field by storm. For the past 150 years, surgeons across the globe have been trained in a seemingly tried and true manner. MORE

The Gumball 3000 is a 3,000-mile car rally that happens every year from London to Tokyo featuring a wide multitude of celebrities driving across the world and making pit stops. From the likes of Usher and David Hasselhoff to Ken Griffey Jr. and more, it’s a star-studded event. MORE

StarVR today revealed the StarVR One headset at SIGGRAPH 2018, an upgrade to previous StarVR headsets which incorporates SteamVR Tracking 2.0, eye-tracking, and a slew of enhancements. MORE

Yesterday, I talked about what I think is the most immediately mainstream-friendly app on the Magic Leap One is (Screens), and now we'll touch upon the runner-up: Helio. MORE

To promote Battle of Azeroth, the latest expansion for the World of Warcraft franchise, Blizzard Entertainment has conjured a Shoppable AR Lens that is now available in Snapchat's app carousel. The experience, initially launched via Snapcode on Aug. MORE

VR continues its mainstream invasion as a new pack of virtual content makes its way to the prestigious award ceremony. This September the Primetime Emmy Awards will celebrate its legendary 70th anniversary, once again honoring the absolute finest in U.S. television entertainment. MORE